Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then compiled to create results from searches. The top-ranked sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can improve its relevance, prominence and link populatility. This can result in better search results.
Search Engine Optimization aims to increase web traffic by using organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you need to know your audience. Search engines are the most popular method to locate online content. It is important to implement a well-constructed SEO strategy to boost the amount of traffic to your website. Search engines aren’t all created to be the same. You must understand the needs of your targeted audience and use the techniques above to boost your site’s ranking in organic search results.
Local SEO focuses on the geographical components of searches and aims to increase visibility and organic traffic for local businesses. Local SEO improves local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank high for local searches. Furthermore local SEO is free. Nearly 30% of Google searches land on the first page of results and so being on the first page could have a significant impact on your bottom line.