Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a website more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to create results for searches. Top-ranking sites are determined by the algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s digital footprint, it can influence its relevance, prominence, and link populatility, and result in better results in search results.
Search Engine Optimization is a strategy to increase website traffic through organic results of searches. SEO’s aim is to be on the first page of Google’s search results. To get there, you must to understand your target audience. Search engines are the most frequent method of finding online content. It is important to implement a well-constructed SEO strategy to increase the amount of traffic to your website. Search engines aren’t created in the same way. You must understand the needs of your target audience and apply the strategies above to improve your site’s rank in organic results of search engines.
Local SEO concentrates on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intention to buy online, it is easier to rank highly for local searches. Local SEO is also free. Nearly 30% of Google searches go to the first result which means that being on the first page of results can have a significant impact on your bottom line.