Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more prominent in search results. Google considers hundreds of factors to determine the websites that are relevant to a specific search. The information is then compiled to create results from searches. The algorithm that evaluates relevancy, prominence, and link populatility determines which sites are ranked the highest. By enhancing a website’s digital footprint, it can affect its relevance, prominence, and link popularity, and result in higher results in search results.
Search Engine Optimization aims to increase the traffic to websites through organic results of searches. SEO’s goal is to be on the top spot of Google’s search results. To achieve this, you need to know your audience. Since search engines are the most used method of finding content online, it is crucial to have a sound SEO strategy in place to boost the amount of traffic that your website receives. Search engines aren’t all created to be the same. To increase your site’s rank in organic search results, it is important to understand your target audience.
Local SEO is focused on the geographic aspects of search queries. Its goal is increasing visibility and organic traffic to local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank highly for local searches. Local SEO is also free. About 30 percent of Google searches go to the first result, so landing on the first page of search results can have a significant impact on your bottom line.