Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then compiled to produce results for searches. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites are ranked the highest. Optimizing a website’s digital footprint can improve its prominence, relevancy and link popularity and lead to higher search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic results of searches. The goal of SEO is to rank in the top spot of Google’s search results. To be successful, you must to know your audience. Search engines are the most popular method of finding online content. It is crucial to have a sound SEO strategy to boost the amount of traffic to your website. Search engines aren’t created equal. To improve your site’s ranking in organic search results, you should first know your audience.
Local SEO focuses on the geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords that have online purchasing intent, it is easier to rank highly for local searches. Local SEO is also free. Nearly 30% of Google searches lead to the first page, so landing on the first page of search results can have a significant impact on your bottom line.