Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then compiled to produce results from searches. The top-ranked websites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a website can increase its relevance, prominence, and link populatility and lead to higher search results.
Search Engine Optimization is a strategy to increase web traffic by using organic search results. SEO’s goal is to get on the first page of Google’s results. To be successful, you must to know who your customers are. Since search engines are the most used method of finding online content It is essential to have a solid SEO strategy in place to increase traffic to your website. Search engines aren’t all created to be the same. To improve your site’s ranking in organic results, it is important to understand your target audience.
Local SEO focuses on the geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent, it is easier to rank high in local searches. Additionally, local SEO is free. About 30% of Google searches end up on the first page of results, so landing on the first page could be a significant factor in your bottom line.