San Rafael Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving the visibility of a website by making it more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. This information is then combined to form results from searches. The top-ranked sites are determined by an algorithm based on relevancy, prominence and link populatility. Optimizing a website’s digital footprint can increase its relevancy, prominence and link popularity and lead to higher search results.

The purpose of Search Engine Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to rank in the top position of Google’s search results. To do this, you must understand your intended audience. Because search engines are the most well-known method of finding content online and content, it is vital to have a sound SEO strategy in place to increase traffic to your website. Search engines are not all created equal. You must understand the needs of your targeted audience and employ the techniques above to improve your site’s rank in organic results of search engines.

Local SEO focuses only on the geographical aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. It is simpler to rank well for local searches due to the fact that the competition is less than it is for keywords that have online purchasing intent. Furthermore local SEO is completely free. About 30 percent of Google searches lead to the first result and so being on the first page of results can have a major impact on your bottom line.