Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more visible in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a particular search. This information is then combined to form results from searches. The algorithm that considers relevancy, prominence, and link populatility determines which sites are ranked the highest. Optimizing the digital footprint of a site can increase its relevance, prominence and link popularity and increase the number of search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic results from search. The goal of SEO is to rank in the top position of Google’s search results. To achieve this, you need to know your intended audience. Because search engines are the most used method of finding online content It is essential to have a well-constructed SEO strategy in place to increase traffic to your website. However, not all search engines are equal. You must be aware of the requirements of your intended audience and use the techniques above to improve your site’s rank in organic search results.
Local SEO concentrates on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic for brick-and-mortar businesses. Because there is less competition for the keywords with intent to purchase online, it is easier to rank high for local searches. Additionally local SEO is completely free. About 30% of Google searches go to the first page which means that being on the first page of results can have a significant impact on your bottom line.