Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. This information is then combined to produce results from searches. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites are ranked the highest. By optimizing a website’s digital footprint, it can influence its relevance, prominence, and link popularity, and will result in higher rankings in results in search results.
The objective of SEO Optimization is to boost website traffic by increasing its position in organic search results. SEO’s goal is to get on the first page of Google’s search results. To do this, you must understand your intended audience. Search engines are the most used method of finding online content. It is essential to have a sound SEO strategy to increase the amount of traffic to your website. However it is true that not all search engines are created equal. You must be aware of the needs of your target audience and apply the strategies above to increase your website’s position in organic results of search engines.
Local SEO concentrates on the geographical aspects of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank high in local searches. Local SEO is also completely free. Nearly 30% of Google searches end up on the first page of results and so being on the first page can have significant impact on your bottom line.