Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The data is then compiled to create results from searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a site can improve its relevancy, prominence, and link populatility and result in better search results.
Search Engine Optimization is a strategy to increase website traffic through organic search results. The aim of SEO is to rank in the top spot of Google’s search results. To do this, you must know your target audience. Because search engines are the most popular method of finding content online, it is crucial to have a sound SEO strategy in place to boost the amount of traffic that your website receives. Search engines are not all created equal. To improve your site’s ranking in organic search results, you should first be aware of your audience.
Local SEO concentrates on the geographic components of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO enhances local site visibility and increases the number of people who visit brick and mortar businesses. It is easier to rank high for local searches because the competition is less than for keywords with online buying intent. Local SEO is also free. Nearly 30% of Google searches are directed to the first page which means that being on the first page of search results can have significant effects on your bottom line.