Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving the visibility of a website by making it more prominent in search results. Google examines hundreds of different factors in order to determine the websites that are relevant to a particular search. This information is then combined to form results for searches. The algorithm that considers relevancy as well as prominence and link populatility determines which websites rank highest. By optimizing a website’s digital footprint, it could influence its relevancy, prominence and link populatility, and will result in higher rankings in outcomes for search results.
Search Engine Optimization aims to increase the traffic to websites through organic results of searches. SEO’s goal is to be on the first page of Google’s search results. To do this, you must understand your audience. Search engines are the most used method to find online content. It is important to have a sound SEO strategy to boost your website’s traffic. Search engines aren’t created to be the same. You should understand the requirements of your intended audience and apply the strategies above to improve your site’s rank in organic results of search engines.
Local SEO focuses on the geo-related aspects of searches and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intention to buy online it is much easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% of Google searches go to the first result, so landing on the first page of search results can have a significant impact on your bottom line.