Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. This information is then combined to produce search results. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites rank highest. Optimizing the digital footprint of a site can boost its relevancy, prominence, and link populatility and result in better search results.
Search Engine Optimization is a strategy to increase web traffic by using organic results from search. The aim of SEO is to get on the first page of Google’s search results. To be successful, you must to understand your target audience. Because search engines are the most used method of finding content on the internet and content, it is vital to have a solid SEO strategy in place to increase the amount of traffic that your website receives. Search engines are not all created equal. You should understand the needs of your targeted audience and use the techniques above to boost your site’s rank in organic results of search engines.
Local SEO focuses on geo-related aspects of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO improves local website visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches due to the fact that the competition is less than for keywords with online buying intent. Furthermore local SEO is completely free. About 30% of Google searches end up on the first page of results which means that landing on the first result page can have significant impact on your bottom line.