San Antonio Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a website more prominent in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a particular search. This information is then combined to form results from searches. The algorithm that evaluates relevancy and prominence as well as link populatility determines which sites rank highest. Optimizing a website’s digital footprint can increase its relevancy, prominence, and link populatility and lead to higher search results.

The objective of SEO Optimization is to boost website traffic by increasing its position in organic search results. The goal of SEO is to rank in the first page of Google’s search results. To achieve this, you need to know your audience. Search engines are the most popular method to find online content. It is essential to have a sound SEO strategy to boost your website’s traffic. Search engines aren’t created equal. To boost your site’s position in organic search results, it is important to understand your target audience.

Local SEO concentrates on the geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and-mortar businesses. Because there is less competition for keywords that have intent to purchase online it is much easier to rank highly for local searches. Local SEO is also free. Nearly 30% of Google results are on the first page of results, so landing on the first page can have significant impact on your bottom line.