Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more prominent in search results. Google considers hundreds of factors in order to determine which websites are relevant to a particular search. The information is then combined to create results from searches. The algorithm that takes into account relevancy as well as prominence and link populatility determines which websites are ranked the highest. By enhancing a website’s digital footprint, it could influence its prominence, relevancy and link populatility, which can result in better results in search results.
Search Engine Optimization aims to increase web traffic by using organic results from search. SEO’s goal is to get on the first page of Google’s results for search. To achieve this, you need to understand your target audience. Since search engines are the most popular method of finding content on the internet It is essential to have a sound SEO strategy in place to boost the amount of traffic that your website receives. Search engines aren’t created to be the same. You must understand the needs of your targeted audience and apply the strategies above to boost your website’s position in organic search results.
Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO increases local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is much easier to rank high for local searches. Furthermore, local SEO is free. About 30% of Google searches lead to the first result which means that being on the first page of results can have a significant impact on your bottom line.