Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. This information is then combined to form results from searches. The top-ranked websites are determined by the algorithm by evaluating relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it can influence its prominence, relevancy and link popularity, and will result in higher rankings in results in search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s search results. To achieve this, you must understand your target audience. Search engines are the most used method of finding online content. It is important to have a solid SEO strategy to increase the amount of traffic to your website. However it is true that not all search engines are equal. You must understand the needs of your target audience and apply the strategies above to improve your site’s ranking in organic search results.
Local SEO concentrates on the geographical aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is much easier to rank highly for local searches. Furthermore local SEO is completely free. About 30 percent of Google searches go to the first result, so landing on the first page of results can have significant effects on your bottom line.