Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more visible in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a specific search. The information is then compiled to produce results from searches. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can boost its relevance, prominence and link popularity and result in better search results.
Search Engine Optimization aims to increase website traffic through organic search results. The goal of SEO is to be on the first page of Google’s search results. To be successful, you must to know your audience. Since search engines are the most used method of finding online content and content, it is vital to have a well-constructed SEO strategy in place to boost traffic to your website. Search engines are not all created equal. To increase your site’s rank in organic search results, you should first be aware of your audience.
Local SEO concentrates on the geographic aspects of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords with intent to purchase online it is simpler to rank highly for local searches. Local SEO is also free. About 30% of Google searches end up on the first result page which means that landing on the first page could have significant impact on your bottom line.