Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the method of making a website more visible in search results. Google evaluates hundreds of different factors to determine which sites are relevant to a particular search. The information is then compiled to form results from searches. The algorithm that takes into account relevancy as well as prominence and link populatility determines which sites are ranked the highest. Optimizing the digital footprint of a site can increase its relevance, prominence, and link populatility and result in better search results.
The objective of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s search results. To do this, you must understand your audience. Since search engines are the most popular method of finding content online and content, it is vital to have a solid SEO strategy in place to boost the amount of traffic that your website receives. However, not all search engines are created equal. You must be aware of the needs of your target audience and apply the strategies above to increase your site’s ranking in organic search results.
Local SEO focuses on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank highly for local searches. Additionally, local SEO is free. Nearly 30% Google searches end up on the first page of results and so being on the first page could be a significant factor in your bottom line.