Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more prominent in search results. Google examines hundreds of factors to determine which sites are relevant to a specific search. The data is then compiled to produce search results. The algorithm that takes into account relevancy, prominence, and link populatility determines which websites are ranked the highest. Optimizing the digital footprint of a website can improve its relevance, prominence and link popularity and lead to higher search results.
Search Engine Optimization aims to increase the traffic to websites through organic search results. The goal of SEO is to rank in the top position of Google’s search results. To achieve this, you must know your audience. Since search engines are the most used method of finding online content and content, it is vital to have a sound SEO strategy in place to boost the amount of traffic that your website receives. Search engines aren’t all created to be the same. To increase your site’s rank in organic results, it is important to know your audience.
Local SEO focuses only on the geographic aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and increases the number of people who visit brick and mortar businesses. It is easier to rank well for local searches due to the fact that the competition is less than it is for keywords that have online purchase intent. Local SEO is also free. About 30% of Google searches land on the first result page, so landing on the first page could have significant impact on your bottom line.