Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving the visibility of a website by making it more visible in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a particular search. The information is then compiled to form search results. The top-ranked websites are determined by the algorithm in relation to relevancy, importance and link populatility. By enhancing a website’s digital footprint, it can influence its prominence, relevancy and link popularity, and result in higher search results.
The objective of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results. To achieve this, you need to know your intended audience. Because search engines are the most used method of finding content online, it is crucial to have a solid SEO strategy in place to increase traffic to your website. However, not all search engines are created equal. You should understand the needs of your target audience and use the techniques above to improve your site’s rank in organic search results.
Local SEO concentrates on the geographic aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank high for local searches. Local SEO is also completely free. Nearly 30% of Google searches land on the first page of results which means that landing on the first page can have a significant impact on your bottom line.