New York City Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a particular search. The data is then compiled to produce results from searches. The algorithm that takes into account relevancy and prominence as well as link populatility determines which websites have the highest rankings. By optimizing a website’s digital footprint, it can influence its prominence, relevancy and link populatility, which can result in better results in search results.

Search Engine Optimization seeks to boost web traffic by using organic results of searches. The aim of SEO is to rank in the top position of Google’s search results. To achieve this, you need to know who your customers are. Search engines are the most used method to find online content. It is essential to implement a well-constructed SEO strategy to increase the amount of traffic to your website. Search engines aren’t created to be the same. To boost your site’s position in organic search results, it is important to understand your target audience.

Local SEO is focused on the geographic aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. It is easier to rank high for local searches due to the fact that competition is lower than it is for keywords that have online purchase intent. Local SEO is also completely free. Nearly 30% Google results are on the first page of results which means that landing on the first page can have a significant impact on your bottom line.