Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The data is then compiled to produce results from searches. Top-ranking sites are determined by an algorithm based on relevancy, prominence and link populatility. By optimizing a website’s digital footprint, it could influence its prominence, relevancy and link populatility, and will result in higher rankings in results in search results.
Search Engine Optimization aims to increase website traffic through organic results of searches. SEO’s goal is to be on the first page of Google’s search results. To achieve this, you need to know your target audience. Because search engines are the most well-known method of finding content on the internet and content, it is vital to have a solid SEO strategy in place to increase the number of visitors to your site. However, not all search engines are equal. You should understand the needs of your targeted audience and use the techniques above to increase your site’s ranking in organic search results.
Local SEO focuses on the geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intent to purchase online it is simpler to rank highly for local searches. Additionally local SEO is completely free. About 30% of Google searches lead to the first result, so landing on the first page of results can have significant effects on your bottom line.