Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more prominent in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a specific search. This information is then combined to produce results from searches. The algorithm that considers relevancy as well as prominence and link populatility determines which sites rank highest. Optimizing a website’s digital footprint can improve its relevance, prominence and link popularity and lead to higher search results.
The purpose of SEO Optimization is to increase website traffic by increasing its position in organic search results. The aim of SEO is to be on the first page of Google’s search results. To achieve this, you must know your intended audience. Search engines are the most popular method of finding online content. It is crucial to have a sound SEO strategy to increase the amount of traffic to your website. However there are many different search engines and not all are created equal. To boost your site’s position in organic search results, you should first understand your target audience.
Local SEO focuses on the geo-related aspects of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with intention to buy online it is much easier to rank highly for local searches. Furthermore local SEO is completely free. Nearly 30% Google searches end up on the first page of results which means that landing on the first page could be a significant factor in your bottom line.