Long Island Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more prominent in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a specific search. The information is then combined to produce results from searches. The top-ranked websites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a website can boost its prominence, relevancy, and link populatility and increase the number of search results.

Search Engine Optimization aims to increase web traffic by using organic results from search. SEO’s goal is to rank on the first page of Google’s search results. To do this, you must understand your intended audience. Search engines are the most used method to find online content. It is essential to implement a well-constructed SEO strategy to boost the amount of traffic to your website. Search engines aren’t all created to be the same. To increase your site’s rank in organic results, you must first know your audience.

Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. Because there is less competition for the keywords with intent to purchase online, it is easier to rank high in local searches. Additionally local SEO is free. About 30% of Google results are on the first result page which means that landing on the first page could have a significant impact on your bottom line.