Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then compiled to form search results. The algorithm that evaluates relevancy and prominence as well as link populatility determines which websites have the highest rankings. Optimizing the digital footprint of a website can increase its relevancy, prominence and link popularity and increase the number of search results.
Search Engine Optimization seeks to boost the traffic to websites through organic results of searches. SEO’s goal is to rank on the first page of Google’s results. To achieve this, you need to know your audience. Search engines are the most frequent method to find online content. It is essential to implement a well-constructed SEO strategy to increase the amount of traffic to your website. However, not all search engines are created equal. To boost your site’s position in organic search results, you should first know your audience.
Local SEO focuses only on the geographical aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO enhances local site visibility and boosts the number of people who visit brick and mortar businesses. It is easier to rank well for local searches due to the fact that the competition is less than it is for keywords with online purchasing intent. Additionally, local SEO is free. Nearly 30% of Google searches land on the first page of results which means that landing on the first result page can be a significant factor in your bottom line.