Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more prominent in search results. Google considers hundreds of factors in order to determine the websites that are relevant to a specific search. This information is then combined to produce results from searches. The top-ranked sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a website can boost its prominence, relevancy, and link populatility and result in better search results.
The goal of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. SEO’s goal is to rank in the top position of Google’s search results. To do this, you need to know your target audience. Search engines are the most popular method to find online content. It is important to have a solid SEO strategy to boost the amount of traffic to your website. However it is true that not all search engines are created equal. You must understand the needs of your target audience and apply the strategies above to increase your site’s ranking in organic results of search engines.
Local SEO focuses only on the geographic aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. It is simpler to rank high for local searches because the competition is less than for keywords that have online buying intent. Additionally local SEO is free. Nearly 30% of Google searches land on the first page of results, so landing on the first result page can have a significant impact on your bottom line.