Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a particular search. The information is then compiled to create results from searches. The top-ranked websites are determined by the algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a website can improve its prominence, relevancy and link popularity and increase the number of search results.
Search Engine Optimization aims to increase web traffic by using organic search results. SEO’s goal is to get on the first page of Google’s search results. To achieve this, you must understand your audience. Since search engines are the most used method of finding content on the internet, it is crucial to have a sound SEO strategy in place to boost traffic to your website. Search engines are not all created equal. You must be aware of the requirements of your intended audience and employ the techniques above to improve your site’s rank in organic search results.
Local SEO focuses only on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO increases local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent it is much easier to rank highly for local searches. Local SEO is also free. Nearly 30% Google results are on the first result page and so being on the first page could have a significant impact on your bottom line.