Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google examines hundreds of factors to determine which sites are relevant to a particular search. The information is then compiled to produce results from searches. The algorithm that evaluates relevancy, prominence, and link populatility determines which websites have the highest rankings. By enhancing a website’s digital footprint, it can affect its prominence, relevancy and link popularity, and result in better results in search results.
The objective of Search Engine Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To be successful, you must to understand your target audience. Because search engines are the most used method of finding content online and content, it is vital to have a well-constructed SEO strategy in place to increase traffic to your website. However it is true that not all search engines are equal. You must understand the needs of your target audience and apply the strategies above to boost your site’s ranking in organic search results.
Local SEO concentrates on the geographical aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO increases website visibility and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords that have online purchasing intent it is much easier to rank highly for local searches. Local SEO is also completely free. About 30% of Google results are on the first result page, so landing on the first page could be a significant factor in your bottom line.