Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more prominent in search results. Google analyzes hundreds of variables to determine which sites are relevant to a specific search. The information is then compiled to create results for searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which websites rank highest. Optimizing the digital footprint of a site can improve its relevancy, prominence and link populatility. This can increase the number of search results.
The goal of SEO Optimization is to boost website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results. To get there, you must to understand your target audience. Because search engines are the most popular method of finding content on the internet It is essential to have a solid SEO strategy in place to increase the amount of traffic that your website receives. Search engines aren’t created equal. To boost your site’s position in organic search results, you should first be aware of your audience.
Local SEO is focused on the geographic aspects of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is simpler to rank high for local searches. Local SEO is also free. About 30% of Google searches are directed to the first page which means that being on the first page of results can have a major impact on your bottom line.