Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a particular search. This information is then combined to produce results from searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing the digital footprint of a site can improve its relevancy, prominence and link popularity and lead to higher search results.
Search Engine Optimization is a strategy to increase website traffic through organic search results. SEO’s goal is to get on the first page of Google’s results for search. To do this, you must know your audience. Search engines are the most used method to find online content. It is important to have a solid SEO strategy to increase the amount of traffic to your website. Search engines are not all created equal. To boost your site’s position in organic results, it is important to know your audience.
Local SEO focuses on geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for keywords that have intention to buy online, it is easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% of Google results are on the first page of results and so being on the first page can have a significant impact on your bottom line.