Kansas City Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving websites to make them more prominent in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a particular search. The information is then compiled to produce results for searches. The algorithm that considers relevancy as well as prominence and link populatility determines which websites have the highest rankings. Optimizing the digital footprint of a site can increase its relevance, prominence and link populatility. This can increase the number of search results.

The goal of SEO Optimization is to increase website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s results for search. To achieve this, you need to know your audience. Search engines are the most popular method of finding online content. It is essential to have a sound SEO strategy to increase the amount of traffic to your website. Search engines aren’t created in the same way. You must be aware of the requirements of your intended audience and employ the techniques above to improve your site’s ranking in organic search results.

Local SEO focuses on geo-related aspects of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO increases website visibility and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank high for local searches. Additionally local SEO is completely free. Nearly 30% of Google results are on the first result page, so landing on the first page can have significant impact on your bottom line.