Indianapolis Search Engine Optimization Company

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving the visibility of a website by making it more prominent in search results. Google examines hundreds of factors to determine which websites are relevant to a specific search. This information is then combined to create results from searches. Top-ranking sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing a website’s digital footprint can increase its prominence, relevancy and link popularity and lead to higher search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic results from search. SEO’s goal is to rank on the first page of Google’s results for search. To achieve this, you must understand your audience. Search engines are the most popular method of finding online content. It is essential to have a solid SEO strategy to boost your website’s traffic. However there are many different search engines and not all are created equal. To boost your site’s position in organic search results, you must first be aware of your audience.

Local SEO focuses only on the geographic components of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches since the competition is less than it is for keywords with online purchase intent. Additionally, local SEO is free. About 30 percent of Google searches lead to the first result, so landing on the first page of results can have a significant impact on your bottom line.