Improve Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to create results from searches. The algorithm that considers relevancy and prominence as well as link populatility determines which sites rank highest. Optimizing the digital footprint of a site can increase its relevance, prominence and link populatility. This can lead to higher search results.

The purpose of Search Engine Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To be successful, you must to know who your customers are. Search engines are the most used method to locate online content. It is essential to have a sound SEO strategy to increase the amount of traffic to your website. However, not all search engines are equal. To improve your site’s ranking in organic results, you must first know your audience.

Local SEO focuses on the geo-related aspects of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO increases local website visibility and boosts the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches due to the fact that competition is lower than it is for keywords that have online buying intent. Local SEO is also free. About 30% of Google results are on the first result page which means that landing on the first result page can be a significant factor in your bottom line.