Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more prominent in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a particular search. The information is then compiled to create results for searches. The top-ranked websites are determined by an algorithm by evaluating relevancy, prominence and link populatility. Optimizing a website’s digital footprint can increase its relevance, prominence, and link populatility and lead to higher search results.
The purpose of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its rank in organic search results. The goal of SEO is to be on the first page of Google’s search results. To do this, you must understand your target audience. Since search engines are the most used method of finding content online and content, it is vital to have a well-constructed SEO strategy in place to increase the number of visitors to your site. Search engines are not all created equal. You must understand the requirements of your intended audience and employ the techniques above to improve your website’s position in organic search results.
Local SEO is focused on the geographical aspects of search queries. Its goal is increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and increases foot traffic to brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is much easier to rank high for local searches. Local SEO is also completely free. Nearly 30% of Google searches end up on the first page of results and so being on the first result page can have a significant impact on your bottom line.