Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more visible in search results. Google examines hundreds of factors to determine which websites are relevant to a particular search. The information is then compiled to create results from searches. The algorithm that considers relevancy, prominence, and link populatility determines which sites have the highest rankings. Optimizing a website’s digital footprint can increase its relevancy, prominence, and link populatility and increase the number of search results.
Search Engine Optimization is a strategy to increase web traffic by using organic search results. SEO’s goal is to rank on the first page of Google’s results. To get there, you must to know your audience. Since search engines are the most used method of finding content online It is essential to have a well-constructed SEO strategy in place to boost traffic to your website. Search engines are not all created in the same way. You should understand the requirements of your intended audience and employ the techniques above to boost your site’s ranking in organic search results.
Local SEO focuses on geographic aspects of search results and aims to improve visibility and organic traffic for local businesses. Local SEO can increase the visibility of websites and foot traffic for brick-and-mortar businesses. Because there is less competition for keywords that have intent to purchase online, it is easier to rank highly for local searches. Local SEO is also free. Nearly 30% of Google searches land on the first page of results, so landing on the first page could have significant impact on your bottom line.