Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a site more visible in search results. Google analyzes hundreds of variables in order to determine the websites that are relevant to a particular search. The information is then combined to produce search results. The top-ranked websites are determined by an algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s digital footprint, it can influence its relevancy, prominence and link popularity, and will result in higher rankings in outcomes for search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s aim is to be on the first page of Google’s search results. To do this, you must know your target audience. Search engines are the most popular method to find online content. It is essential to have a sound SEO strategy to increase your website’s traffic. Search engines aren’t all created equal. You should understand the requirements of your intended audience and use the techniques above to boost your website’s position in organic search results.
Local SEO concentrates on the geographic aspects of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO increases local website visibility and also increases the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank highly for local searches. Local SEO is also completely free. Nearly 30% Google searches land on the first page of results which means that landing on the first result page can have a significant impact on your bottom line.