Google Search Engine Optimization Certification

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of improving a website to be more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a particular search. The information is then compiled to produce results from searches. The algorithm that evaluates relevancy and prominence as well as link populatility determines which sites have the highest rankings. By optimizing a website’s digital footprint, it can affect its prominence, relevancy and link populatility, and result in higher results in search results.

The purpose of SEO Optimization is to boost website traffic by increasing its rank in organic search results. SEO’s goal is to get on the first page of Google’s results. To achieve this, you need to know who your customers are. Since search engines are the most well-known method of finding content on the internet, it is crucial to have a well-constructed SEO strategy in place to increase the number of visitors to your site. Search engines are not all created equal. You should understand the needs of your targeted audience and apply the strategies above to boost your site’s rank in organic search results.

Local SEO focuses on the geographical components of searches and aims to increase visibility and organic traffic for local businesses. Local SEO enhances local site visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent, it is easier to rank high in local searches. Furthermore, local SEO is free. Nearly 30 percent of Google searches go to the first result which means that being on the first page of search results can have significant effects on your bottom line.