Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google considers hundreds of factors to determine which websites are relevant to a specific search. The data is then compiled to create results from searches. Top-ranking sites are determined by an algorithm in relation to relevancy, importance and link populatility. Optimizing a website’s digital footprint can improve its relevancy, prominence, and link populatility and result in better search results.
The objective of SEO Optimization is to boost website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To achieve this, you must understand your intended audience. Since search engines are the most well-known method of finding content online and content, it is vital to have a solid SEO strategy in place to increase traffic to your website. Search engines aren’t created equal. To increase your site’s rank in organic results, you should first know your audience.
Local SEO focuses on the geographical components of searches and aims to improve the visibility and organic traffic for local businesses. Local SEO enhances local site visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intention to buy online, it is easier to rank high for local searches. Furthermore local SEO is free. Nearly 30% of Google searches lead to the first page which means that being on the first page of results can have significant effects on your bottom line.