Enterprise Search Engine Optimization Training

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google examines hundreds of factors to determine which websites are relevant to a specific search. This information is then combined to form results from searches. The top-ranked websites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a site can increase its prominence, relevancy, and link populatility and result in better search results.

The purpose of Search Engine Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s aim is to be on the first page of Google’s search results. To do this, you must know your target audience. Search engines are the most frequent method of finding online content. It is important to have a sound SEO strategy to increase the amount of traffic to your website. Search engines aren’t all created in the same way. To improve your site’s ranking in organic results, it is important to understand your target audience.

Local SEO focuses on geographical components of searches and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intention to buy online it is much easier to rank high for local searches. Local SEO is also free. Nearly 30 percent of Google searches are directed to the first page, so landing on the first page of search results can have a significant impact on your bottom line.