Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. The information is then compiled to create results from searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which sites rank highest. Optimizing the digital footprint of a site can increase its relevancy, prominence and link popularity and increase the number of search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. The goal of SEO is to get on the top spot of Google’s search results. To be successful, you must to know who your customers are. Since search engines are the most well-known method of finding online content It is essential to have a sound SEO strategy in place to increase the number of visitors to your site. Search engines aren’t created to be the same. To boost your site’s position in organic search results, you must first know your audience.
Local SEO is focused on the geographical aspects of search queries. Its goal is increasing organic traffic and visibility to local businesses. Local SEO increases local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords with online purchasing intent, it is easier to rank highly for local searches. Additionally local SEO is free. About 30 percent of Google searches go to the first result which means that being on the first page of results can have significant effects on your bottom line.