Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a website more visible in search results. Google analyzes hundreds of variables to determine the websites that are relevant to a particular search. This information is then combined to form search results. The top-ranked websites are determined by the algorithm based on relevancy, prominence and link populatility. Optimizing the digital footprint of a website can increase its prominence, relevancy, and link populatility and lead to higher search results.
Search Engine Optimization is a strategy to increase website traffic through organic results of searches. SEO’s goal is to rank on the first page of Google’s search results. To achieve this, you need to know who your customers are. Since search engines are the most popular method of finding content on the internet It is essential to have a well-constructed SEO strategy in place to boost traffic to your website. However there are many different search engines and not all are created equal. To improve your site’s ranking in organic results, you must first know your audience.
Local SEO focuses only on the geographic components of search queries. Its goal is increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords with intention to buy online, it is easier to rank highly for local searches. Local SEO is also completely free. Nearly 30 percent of Google searches go to the first page which means that being on the first page of results can have a significant impact on your bottom line.