Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving a website to be more prominent in search results. Google considers hundreds of factors to determine which websites are relevant to a particular search. The information is then compiled to produce results from searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which sites have the highest rankings. By optimizing a website’s digital footprint, it can affect its relevance, prominence, and link populatility, which can result in better outcomes for search results.
Search Engine Optimization aims to increase website traffic through organic search results. The aim of SEO is to get on the top spot of Google’s search results. To be successful, you must to understand your target audience. Because search engines are the most used method of finding content on the internet, it is crucial to have a well-constructed SEO strategy in place to boost traffic to your website. However there are many different search engines and not all are created equal. To boost your site’s position in organic search results, you should first know your audience.
Local SEO is focused on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is simpler to rank high for local searches. Local SEO is also free. Nearly 30% Google searches land on the first result page and so being on the first page can have significant impact on your bottom line.