Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing a website to be more visible in search results. Google considers hundreds of factors in order to determine the websites that are relevant to a particular search. The information is then compiled to create results from searches. The algorithm that considers relevancy, prominence, and link populatility determines which sites are ranked the highest. Optimizing the digital footprint of a website can boost its prominence, relevancy and link popularity and lead to higher search results.
The purpose of SEO Optimization is to increase website traffic by increasing its rank in organic search results. SEO’s goal is to rank in the first page of Google’s search results. To achieve this, you need to know your audience. Search engines are the most used method of finding online content. It is important to have a solid SEO strategy to boost your website’s traffic. However it is true that not all search engines are created equal. You must understand the needs of your targeted audience and use the techniques above to increase your site’s rank in organic results of search engines.
Local SEO is focused on the geographical aspects of search queries. It aims at increasing the visibility and organic traffic to local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and-mortar businesses. Because there is less competition for keywords with intent to purchase online, it is easier to rank highly for local searches. Local SEO is also free. About 30 percent of Google searches lead to the first page, so landing on the first page of results can have significant effects on your bottom line.