Denver Search Engine Optimization

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more prominent in search results. Google analyzes hundreds of variables to determine which websites are relevant to a specific search. The information is then compiled to produce results for searches. The top-ranked sites are determined by the algorithm in relation to relevancy, importance and link populatility. Optimizing the digital footprint of a website can boost its prominence, relevancy, and link populatility and increase the number of search results.

Search Engine Optimization aims to increase the traffic to websites through organic search results. SEO’s aim is to be on the first page of Google’s results for search. To get there, you must to know your audience. Because search engines are the most well-known method of finding content online and content, it is vital to have a solid SEO strategy in place to increase traffic to your website. Search engines aren’t all created equal. You should understand the requirements of your intended audience and employ the techniques above to increase your site’s rank in organic results of search engines.

Local SEO is focused on the geographic aspects of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with intention to buy online it is simpler to rank highly for local searches. Additionally local SEO is completely free. About 30% of Google searches end up on the first result page, so landing on the first result page can have significant impact on your bottom line.