Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more visible in search results. Google analyzes hundreds of variables to determine which websites are relevant to a particular search. This information is then combined to form search results. The algorithm that considers relevancy as well as prominence and link populatility determines which websites are ranked the highest. Optimizing the digital footprint of a site can boost its relevance, prominence, and link populatility and result in better search results.
The goal of SEO Optimization is to boost website traffic by increasing its position in organic search results. The aim of SEO is to be on the top position of Google’s search results. To achieve this, you need to know your intended audience. Since search engines are the most popular method of finding content online, it is crucial to have a solid SEO strategy in place to increase the amount of traffic that your website receives. However it is true that not all search engines are equal. To increase your site’s rank in organic search results, you should first understand your target audience.
Local SEO concentrates on the geographic components of search queries and aims at increasing visibility and organic traffic to local businesses. Local SEO can increase the visibility of websites and foot traffic to brick-and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is much easier to rank high in local searches. Furthermore, local SEO is free. Nearly 30% of Google results are on the first page of results and so being on the first result page can be a significant factor in your bottom line.