Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of making a site more visible in search results. Google considers hundreds of factors to determine which websites are relevant to a specific search. The information is then compiled to form results for searches. Top-ranking sites are determined by the algorithm in relation to relevancy, importance and link populatility. By optimizing a website’s digital footprint, it could influence its relevancy, prominence and link popularity, and result in higher outcomes for search results.
Search Engine Optimization seeks to boost web traffic by using organic results of searches. SEO’s goal is to rank on the first page of Google’s results. To do this, you must know your audience. Since search engines are the most used method of finding content on the internet It is essential to have a solid SEO strategy in place to boost the number of visitors to your site. However there are many different search engines and not all are created equal. To improve your site’s ranking in organic results, you should first be aware of your audience.
Local SEO focuses on geographic aspects of search results and aims to improve the visibility and organic traffic for local businesses. Local SEO increases local website visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for keywords that have intent to purchase online it is much easier to rank high in local searches. Local SEO is also free. Nearly 30% of Google searches land on the first page of results and so being on the first page could have a significant impact on your bottom line.