Chicago Search Engine Optimization Company

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of improving websites to make them more visible in search results. Google examines hundreds of different factors in order to determine which websites are relevant to a particular search. The data is then compiled to create search results. The top-ranked sites are determined by an algorithm in relation to relevancy, importance and link populatility. By enhancing a website’s digital footprint, it can affect its prominence, relevancy and link popularity, and result in better results in search results.

Search Engine Optimization aims to increase the traffic to websites through organic results from search. SEO’s goal is to rank on the first page of Google’s results for search. To get there, you must to know who your customers are. Because search engines are the most popular method of finding online content and content, it is vital to have a solid SEO strategy in place to increase the number of visitors to your site. Search engines are not all created equal. You must be aware of the requirements of your intended audience and use the techniques above to improve your site’s rank in organic search results.

Local SEO focuses on geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO improves local website visibility and boosts foot traffic to brick and mortar businesses. Because there is less competition for keywords with intention to buy online it is much easier to rank high for local searches. Additionally local SEO is completely free. About 30% of Google searches go to the first result and so being on the first page of results can have significant effects on your bottom line.