Chicago Search Engine Optimization Agency

Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing the visibility of a website by making it more visible in search results. Google examines hundreds of different factors in order to determine the websites that are relevant to a specific search. The information is then combined to produce results for searches. The algorithm that takes into account relevancy as well as prominence and link populatility determines which websites are ranked the highest. Optimizing the digital footprint of a site can improve its relevancy, prominence and link popularity and lead to higher search results.

Search Engine Optimization is a strategy to increase the traffic to websites through organic results of searches. SEO’s goal is to get on the top spot of Google’s search results. To do this, you must understand your target audience. Search engines are the most popular method to find online content. It is essential to implement a well-constructed SEO strategy to increase the amount of traffic to your website. However there are many different search engines and not all are created equal. You must be aware of the needs of your targeted audience and apply the strategies above to boost your site’s ranking in organic search results.

Local SEO concentrates on the geographic aspects of search queries and aims at increasing the visibility and organic traffic to local businesses. Local SEO improves the visibility of websites and foot traffic to brick-and-mortar businesses. It is easier to rank well for local searches due to the fact that competition is lower than for keywords that have online purchasing intent. Local SEO is also completely free. About 30 percent of Google searches go to the first page and so being on the first page of search results can have significant effects on your bottom line.