Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing the visibility of a website by making it more prominent in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a particular search. The information is then combined to create results for searches. The algorithm that evaluates relevancy as well as prominence and link populatility determines which sites rank highest. By optimizing a website’s online footprint, it could influence its prominence, relevancy and link populatility, which can result in better search results.
Search Engine Optimization is a strategy to increase web traffic by using organic results from search. SEO’s goal is to rank in the top spot of Google’s search results. To do this, you must know your target audience. Search engines are the most popular method to find online content. It is crucial to implement a well-constructed SEO strategy to boost the amount of traffic to your website. Search engines are not all created equal. To improve your site’s ranking in organic results, you should first understand your target audience.
Local SEO focuses on geographic aspects of search results and aims to increase visibility and organic traffic for local businesses. Local SEO increases local website visibility and also increases foot traffic to brick and mortar businesses. Because there is less competition for the keywords with intention to buy online it is much easier to rank high for local searches. Additionally, local SEO is free. Nearly 30% of Google searches land on the first page of results and so being on the first result page can have significant impact on your bottom line.