Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO), is the process of making a website more visible in search results. Google analyzes hundreds of variables in order to determine which websites are relevant to a particular search. The information is then compiled to produce results for searches. Top-ranking sites are determined by an algorithm by evaluating relevancy, prominence and link populatility. By enhancing a website’s digital footprint, it can influence its relevance, prominence, and link populatility, and result in better results in search results.
The goal of Search Engine Optimization is to increase website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To achieve this, you must understand your intended audience. Search engines are the most popular method to locate online content. It is crucial to have a solid SEO strategy to boost your website’s traffic. However, not all search engines are equal. To increase your site’s rank in organic results, you must first know your audience.
Local SEO is focused on the geographic components of search queries and aims at increasing organic traffic and visibility to local businesses. Local SEO increases local website visibility and also increases the number of people who visit brick and mortar businesses. It is easier to rank highly for local searches due to the fact that the competition is less than it is for keywords that have online purchasing intent. Local SEO is also free. About 30% of Google searches lead to the first result and so being on the first page of search results can have a major impact on your bottom line.