Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the process of enhancing websites to make them more prominent in search results. Google considers hundreds of factors to determine the websites that are relevant to a particular search. This information is then combined to form results from searches. The algorithm that takes into account relevancy, prominence, and link populatility determines which websites rank highest. Optimizing a website’s digital footprint can improve its relevance, prominence, and link populatility and lead to higher search results.
The purpose of SEO Optimization is to increase the number of visitors to your website traffic by increasing its position in organic search results. SEO’s goal is to rank on the first page of Google’s results for search. To do this, you must understand your audience. Search engines are the most used method of finding online content. It is important to have a sound SEO strategy to boost the amount of traffic to your website. However it is true that not all search engines are created equal. You should understand the needs of your target audience and use the techniques above to boost your site’s rank in organic results of search engines.
Local SEO focuses on the geographical components of searches and aims to improve visibility and organic traffic for local businesses. Local SEO increases local website visibility and increases foot traffic to brick and mortar businesses. It is easier to rank high for local searches because the competition is less than it is for keywords that have online purchase intent. Furthermore local SEO is completely free. Nearly 30 percent of Google searches are directed to the first result and so being on the first page of results can have significant effects on your bottom line.