Search Engine Optimization and Local Search Engine Optimization Services
Search Engine Optimization (SEO) is the method of making a website more visible in search results. Google evaluates hundreds of different factors to determine which websites are relevant to a specific search. This information is then combined to produce results for searches. The algorithm that considers relevancy and prominence as well as link populatility determines which websites are ranked the highest. Optimizing a website’s digital footprint can increase its relevancy, prominence and link popularity and result in better search results.
Search Engine Optimization is a strategy to increase the traffic to websites through organic search results. SEO’s aim is to be on the first page of Google’s results. To get there, you must to know your audience. Search engines are the most used method of finding online content. It is important to have a sound SEO strategy to boost your website’s traffic. However it is true that not all search engines are created equal. To increase your site’s rank in organic results, it is important to be aware of your audience.
Local SEO focuses only on the geographic aspects of search queries. It aims at increasing visibility and organic traffic to local businesses. Local SEO enhances local site visibility and increases the number of people who visit brick and mortar businesses. Because there is less competition for the keywords with online purchasing intent it is simpler to rank highly for local searches. Additionally local SEO is completely free. Nearly 30% of Google searches lead to the first page and so being on the first page of results can have significant effects on your bottom line.